Founding Demand Generation Manager

FOUNDING DEMAND GENERATION MANAGER

INDUSTRY: AI Accounting & Finance

VISA SPONSORSHIP

Location: On-site NYC (Flatiron) 5d/wk

Compensation: Base + Equity

Career Path: HubSpot, SFDC, Clay, GA

Company Stage: $100M Series B | $1.15B Valuación

ROLE PROFILE

First dedicated demand generation hire. Build the demand engine from scratch across two motions: white-glove ABM for accounting firms and scalable outbound for in-house finance teams. Basis builds AI agents that do end-to-end accounting work in a $500B+ industry with zero direct competitors. 

KEY RESPONSIBILITIES

• Build demand generation from scratch to generate qualified pipeline targeting internal accounting teams.

• Own full-funnel strategy and execution: audience targeting, intent signals, campaign launch, conversion, and pipeline reporting.

• Partner closely with Sales, BDRs, and RevOps to ensure programs map directly to target accounts and ICP.

• Establish foundational infrastructure including lead routing, measurement, and feedback loops.

• Define scalable playbooks across two motions: high-touch ABM and programmatic outbound.

REQUIREMENTS

• 3–8 years of B2B demand generation or growth marketing experience at technical software companies.

• "Builder" mindset: strategic ability combined with hands-on execution as the sole team member.

• Technical proficiency in HubSpot, Salesforce, attribution, and marketing automation platforms.

• Strong focus on pipeline quality over raw MQL volume.

• Fintech or adjacent industry experience preferred.

• Must work on-site 5 days a week in NYC (Flatiron).